From matchday to every day
A venue strategy built around the fans who show up every week
A stadium is more than ninety minutes, if you design it that way.
We shaped the venue brand strategy around what happens before kickoff and after the final whistle, not just the match itself.
The new stadium at Bramley-Moore Dock isn't being built as a matchday venue alone — the ambition is a 365-day entertainment destination that can compete for major touring artists alongside the region's established arenas.
That meant designing the venue strategy around far more than football: the spaces, access and hospitality all had to work for concert audiences and corporate events just as well as they work for supporters on a Saturday — a model relevant to any UK venue looking to build year-round revenue beyond its core event.
What is venue brand strategy?
It's designing a venue's brand, access and hospitality experience to work for every use case it's built for — not just its primary event — so it earns revenue and relevance year-round.
Is this relevant beyond football stadiums?
Yes — the same 365-day destination thinking applies to any UK venue (arenas, stadiums, event spaces) looking to diversify beyond its core event calendar.