From Dubai to London
Bringing a Dubai apparel brand to London for the first time
A UK store launch needed a shoot that felt like it belonged there, not visiting.
We ran the full production on the ground in London — model casting, location scouting, photography licensing, styling and a mobile production base — building a brand film and campaign shoot that launched the range ahead of the store opening.
Well Plaid, a Dubai-based apparel brand, was preparing to open its first UK store and needed a campaign that could stand on its own in a new market — not just an extension of work shot elsewhere.
That meant building the production from the ground up: model casting, a location brief matched to the brand's look and feel, photography licensing, style guides, and a full camera and make-up team, with post-production and grading before a single frame went live — the same end-to-end approach any D2C brand needs when launching into a new market for the first time.
What does a D2C brand launch campaign involve?
Full production from casting to post — model casting, location scouting, licensing, styling, shoot production and grading — built specifically for the new market, not adapted from existing assets.
Does Enterpresent produce shoots outside London?
Well Plaid's shoot was produced on location in London specifically for their UK launch; production location is scoped to wherever the brand is launching.